Go beyond what you’ve seen before on Sony 4K UHD Flat Screen TV featuring Android TV. Enjoy remarkable 4K HDR clarity, color and contrast, enhanced by the brilliant color of the TRILUMINOS display. And now, with Sony XBR series and the newer Backlit Masterdrive technology, flat panels can achieve near perfect black levels combined with the ability to reproduce the brightness and color of the real world.

Sony televisions reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colors appear too.

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Backlit Master Drive

The Backlight Master Drive™ can display an unprecedented dynamic range with incredibly deep black and dazzling lights, powered by the 4K HDR Processor X1™ Extreme. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.

Sony Flat Screen TV HDR Backlight Master Drive

To get the best out of the Backlight Master Drive, a new, innovative algorithm controls the ultra-dense LED structure. Each LED is discretely controlled, creating a spectacularly accurate picture. It also has a unique design that gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture that displays vivid lights and dark blacks.

Sony Flat Screen TV HDR Backlight Master Drive

*Available only in the XBR Z9D Series

4K HDR

High Dynamic Range is the new standard for picture quality, offering a much wider range of color, contrast, and clarity. A Sony 4K High Dynamic Range TV improves the picture even further, using technologies like 4K X-Reality PRO, X-tended Dynamic Range PRO, and TRILUMINOS Display to reveal previously unavailable levels of realism, making you really feel a part of the scene.

By precisely balancing the light output across the screen, dimming some areas, and boosting others, X-tended Dynamic Range PRO reveals a brightness range three times that of a conventional LED-backlit TV5, and it enhances any source to near-HDR quality with a wider range of brightness.

Sony TRILUMINOS Display

Unique to Sony, a TRILUMINOS Display enriches your viewing experience with a wider palette of colors and more natural shades and hues. It excels at reproducing reds, greens and blues—colors that are notoriously difficult for TVs to display accurately. It also displays skin tones beautifully, thanks to its extensive color palette and precise gradation.

TVs with a TRILUMINOS Display can show a wider range of colors than most other TVs. They selectively map colors from a wider palette to ensure subtle shades are clear and never oversaturated The result is a vivid, true-to-life picture full of rich, natural colors with realistic shades and hues.

Sony Triluminus Display

Sony 4K Flat Screen TV

Sony HDR UHD XBR Flat Screen TV

Sony XBR Z9D UHD HDR Series

  • Unprecedented brightness and black levels from the all-new Backlight Master Drive
  • Everything looks like 4K HDR with the new 4K High Dynamic Range Processor X1 Extreme
  • Ultra-dense full-array discrete LED control powers each LED individually
  • Brilliant contrast, color and detail of 4K High Dynamic Range and X-tended Dynamic Range PRO
  • Clear pictures without color banding from 4K HDR Super Bit Mapping
  • Dual Database Processing provides lifelike detail and clarity
  • Colors come alive thanks to the TRILUMINOS Display
  • Lifelike motion with Motionflow XR technology
  • Android TV with Google Cast, voice search & Play Store apps
  • Home automation controlled directly from your TV
  • Just say what you want with Voice Search
  • Send entertainment from your smartphone to your TV with Google Cas
  • Enjoy thousands of apps from Google Play
  • Available in 65″, 75″, and 100″ sizes

Sony HDR XBR Flat Screen TV

Sony XBR X850D UHD HDR Series

  • 4K magic added into every scene with the 4K Processor X1
  • The brilliant contrast, color and detail of 4K HDR
  • Colors come alive thanks to the TRILUMINOS Display
  • Lifelike motion with Motionflow XR technology
  • Android TV with Google Cast, voice search & Play Store apps
  • Home automation controlled directly from your TV
  • Just say what you want with Voice Search
  • Send entertainment from your smartphone to you TV with Google Cast
  • Enjoy thousands of apps from Google Play
  • Available in 55″, 65″, 75″ and 85″ sizes

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Sony X-Reality, Motionflow, TRILUMINOS, TV SideView, X-tended Dynamic Range and the Sony logo are trademarks of Sony Corporation. HDMI is a trademark of HDMI Licensing LLC. Android, Android TV, Google Cast, Google Play, Google, YouTube and the Google logo are registered trademarks of Google Inc., used with permission. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.